Panasonic is committed to ensuring that your "Personal Data" (as explained below) is used fairly, lawfully, and securely and that your privacy is protected at all times. We place high importance on compliance with the applicable privacy and data protection laws and regulations, including, but not limited to the European Union (EU) Regulation 2016/679 General Data Protection Regulation ("GDPR").
This Privacy Notice is intended to tell you how we "process" (as explained below) information about you ("Personal Data" as explained below) that you provide to us or that we collect through your use of this website or your subscription to marketing communications (collectively our "Services"), or when you engage with us on social media or otherwise interact with us. It also applies if explicit reference is made to it via link or in a similar manner. Wherever we process your Personal Data and a different privacy notice is required (e.g. for other specific websites or portals), Panasonic will provide a specific privacy notice. This Privacy Notice supplements other privacy notices and is not intended to override them.
This Privacy Notice explains what Personal Data we collect, store, use, disclose and transfer (hereinafter "process"), how we do it, for which purpose and what our legal bases are. It also provides you with information on your rights under the GDPR and how you can contact us if want to exercise your rights or have a complaint.
This Privacy Notice is issued by Panasonic Marketing Europe GmbH, Hagenauer Str. 43, 65203 Wiesbaden, Germany, on behalf of ourselves and the Panasonic Group of Companies. The Panasonic Group of Companies consists of Panasonic Corporation, headquartered in Kadoma, Osaka Prefecture, Japan, as well as a number of Affiliates can be found here
In this Privacy Notice, when we refer to "Panasonic", "we", "us" or "our", this means the relevant company/companies (in the case of joint controllers) in the Panasonic Group that is/are responsible for processing your Personal Data. For Personal Data gathered via this website, this is Panasonic Marketing Europe GmbH. Where several Panasonic companies are jointly responsible for the processing of your Personal Data, you can exercise your rights against the company issuing this Privacy Notice.
For the purposes of this Privacy Notice, "Personal Data" consists of any information about an individual from which that person can, directly or indirectly, be identified. When we combine other information (i.e. information that does not, on its own, identify an individual) with Personal Data, we treat the combined information as Personal Data.
Panasonic collects and processes personal data directly from you, automatically from your device and from third parties, whereby the scope of the data collected depends on factors such as your use of our website/services and your interaction with the features. The following table describes the data collected and how it is collected. Depending upon your use of this website/our Services, see Section 4 below, and your cookie choices, see Section 11 below, Panasonic collects and processes some or all of the Personal Data set out in the table below, using the methods and channels also set out in the table.
| Types of collected Personal Data | How we collect the Personal Data |
|---|---|
| "Background Data": Including proof of identity documentation such as national identification papers or similar, corporate affiliations, government connections, litigation and regulatory proceedings, adverse media and screening against public lists of persons subject to EU or national sanctions, credit registers. This might include sensitive Personal Data under the GDPR. | From you directly, if you choose to share this information with us. From credit agencies, integrity databases or otherwise as publicly available. |
| "Business Communication Data": Electronic such as e-mails, chat messages, pdf and other document files. | From you directly, if you choose to share this information with us. |
| "Business Contact Data": Including your job title and function, office address, work email address, work telephone numbers (landline and mobile), and work fax number. | From you directly, if you choose to share this information with us. |
| "Identification Data": Including proof of identity documentation such as national identification papers or similar. | From you directly, if you choose to share this information with us. |
| "Identity Data": Including your first name, last name, title, and username or similar identifier. | From you directly, if you choose to share this information with us. |
| "Marketing and Communications Data": Including your marketing and communications preferences such as e.g. language settings. We also track when you receive and read marketing communications from us, which information we use to improve our marketing services, provide you with more relevant information and improve the quality of our marketing materials. | Automated, through our use of cookies and similar technologies set on your product, device or our application, if you consented to our usage on beforehand; please visit our Cookie Policy for more information. |
| "Product/Device/Application Data": Including your hardware model, IMEI number, the MAC address of the device's wireless network interface and the mobile phone number used by the device, mobile network information, your mobile operating system, the type of mobile browser you use, time zone setting, IP address, operating system details, and other technology on the product or device you use to access the Services. | Automated, through our use of technologies set on your product, device or our application. |
| "Profile and Usage Data": Including information collected about your use of this website/our Services such as the time and duration of your use links you click, searches you conduct, actions you take, pages you visit, your web browsing history, patterns of your usage and information from forms you fill in. | Automated, through our use of cookies and similar technologies set on your product, device or our application, if you consented to our usage on beforehand; please visit our Cookie Policy for more information. |
| "Social Media Profile Data": Including your profile information, user ID associated with your social media account and any other information you allow the social media network/platform to share with third parties. | From you directly and/or from the relevant social media network/platform when you interact with our presence on social media such as when you e.g., like a post on LinkedIn or share our content on YouTube. |
| Any additional Personal Data you voluntarily provide to us | From you directly |
We process your Personal Data in the context of the activities and for the purposes set out in the table below and rely on one or more of the following the specified legal bases:
Please note that Panasonic does not base any decision solely on automated processing including profiling that significantly affects you or has legal effects for you (Art. 22 GDPR).
| Activity and purpose | Types of Personal Data | Legal basis |
|---|---|---|
| Manage this website and our Services To securely provide and administer this website and our Services, this includes continuously improving its functioning, including monitoring performance of data centres and networks, maintaining the security of our infrastructure and Services, testing, reporting and troubleshooting. |
Business Contact Data Identity Data Profile and Usage Data Product/Device/Application Data |
Legitimate interests Legal obligation Consent |
| Business Purposes For business monitoring, protecting our assets, internal record keeping, information management, accounting, audit and debt collection. |
Business Communication Data Business Contact Data Identity Data Financial, Payment and Order Data Transactional Data |
Legal obligation Legitimate interests |
| Updates To communicate with you, including communicating with you about your account, profiles or transactions with us, giving you important information about your products, devices, application or other Services and sending you notices about any material changes to our terms and conditions or polices, e.g. this Privacy Notice. |
Business Contact Data Identity Data Transactional Data |
Legitimate interests Legal obligation |
| Send Marketing Communications, analyse web search and improve user experience on our websites Provide customised and targeted advertisements, make recommendations based on your activities on our Services and sending you promotional communications such as newsletters. Analyse web search and improve user experience on our websites. This may include the use of web beacons or tracking pixels, which represent one-pixel image files stored on our website (details can be found in our Cookie Policy). The information about your user behaviour is collected exclusively pseudonymized and not linked to your other Personal Data. We create anonymous, aggregated statistics about the use of our websites. |
Business Contact Data Identity Data Marketing and Communications Data Product/Device/Application Data Profile and Usage Data |
Consent Performance of a contract Legitimate interests |
| Service Improvement and Surveys To develop and improve new and existing Panasonic products and to more effectively target our Services, recommendations, advertisements and other communications and learning more about your preferences including asking you for your opinions on our products and Services and carrying out surveys. This also includes creating anonymous, aggregated statistics about the use of our Services. |
Business Contact Data Profile and Usage Data Identity Data Transactional Data |
Consent Legitimate interests |
| Compliance and legal action Ensure administration, operation and compliance with all applicable laws and regulations and internal Panasonic policies and processed, as well as enforcement of legal rights and defence in the event of a legal dispute |
Background Data Business Communication Data Business Contact Data Identity Data Financial, Payment and Order Data Transactional Data |
Legal obligation Legitimate interests |
| Compliance screenings For the prevention or detection of fraud, corruption, money laundering, the financing of terrorism and other criminal acts in the context of mergers and acquisitions and/or general risk management (e.g. related to creditworthiness, export control, fraud, money laundering or anti-bribery and corruption), including screening against public lists of persons subject to EU or national sanctions, credit registers, confirm that that there is no adverse public information connecting you to fraud or financial misconduct, including bribery, and to confirm whether you are a "politically exposed person" (i.e. whether you are or have been a public official or elected official) or associate thereof. |
Background Data Business Contact Data Identification Data Identity Data |
Legal obligation Legitimate interests |
| Fairs and Events To take part in our fairs and events, we will need to collect basic information on the company, the employee registering the company and subscribing to the fair or event, and you may add what Panasonic products the company is interested in promoting. In the course of attending a fair or an event and in the aftermath of such, we may contact you in this respect. If you provide us with your contact details (e.g. email address) in connection with the sale of a good or service (e.g. events), we may send you information (including advertising) about similar goods and services. You can object to this use at any time without incurring any costs other than the transmission costs according to the tariffs of your telecommunications provider that apply to you. |
Business Contact Data Marketing and Communications Data Identity Data Profile and Usage Data |
Performance of a contract Consent |
We will not disclose your Personal Data to third parties for their own independent marketing or business purposes, unless you have given your explicit consent to do so. However, we may have to disclose your Personal Data to the following entities for the purposes we collected it as set out in Section 4 relying on the legal bases specified therein:
We may need to transfer your Personal Data within the Panasonic Group of Companies to provide the Services you require or any other services/assistance you request. All companies within the Panasonic Group are required to follow the privacy practices set forth in this Privacy Notice, or another privacy policy that they may notify to you and to process your Personal Data in accordance with the applicable privacy and data protection laws and regulations.
We use external service providers to provide various services to us and to help us to administer certain activities and services on our behalf and they will operate only in accordance with our instructions as data processors. These service providers include information technology and systems administration service providers, such as web hosting service providers to host our websites and Consent Management Platform providers to assist us in managing your consent and to keep our information on user tracking practices up-to-date, and data analytics providers to assist us in understanding the usage of our products/devices and Services, to enable us to improve our Services. Please see our Cookie and User Tracking Policy for further information.
If you have contacted us regarding a potential sales opportunity, we may provide your Business Contact Data and Identity Data to our approved channel partners in order for to them to follow up the request for contact and further qualify your requirements.
We will disclose your Personal Data to comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies; to protect our customers (e.g. to prevent spam or attempts to defraud users of our Services); to operate and maintain the security of our Services (e.g. to prevent or stop an attack on our systems or networks); to protect the health and safety of our colleagues and others with whom we have contact; or to protect the rights or property of Panasonic, including enforcing any terms or agreements governing the use of our Services.
We may disclose your Personal Data to a third party or within the Panasonic Group of Companies as part of a reorganisation, merger, transfer, sale, joint venture, assignment or other disposition of all or any portion of Panasonic's business, assets or stock, including, without limitation, in connection with any bankruptcy or similar proceeding.
We may share Personal Data about you with third parties when you consent to or request such sharing. Such as third parties who provide data enrichment services, Media Agencies and LinkedIn.
The security of your Personal Data is of greatest importance to Panasonic. We have put in place a range of appropriate physical and technical measures as well as robust policies and processes. The purpose thereof is to safeguard your Personal Data and to protect it against accidental or unlawful destruction or alteration, accidental loss, unauthorized disclosure or access and against other unlawful forms of processing. These measures take into account the state of the art of the technology, the costs of its implementation, the nature of the Personal Data, and the risk of the processing.
Information security, including the protection of Personal Data is organized in a global Panasonic Program called Information Security Management ("ISM"). The related aim, standards and implementation measures are organized in a globally valid Policy, and further standards and guidelines. The program and all its parts follow a strong yearly Plan-Do-Check-Act (PDCA) approach to secure the confidentiality, integrity and availability of all data (including your Personal Data) for the whole information lifecycle from collection to destruction of such information.
Your rights under the GDPR include, the right to be informed, the right to access a copy of your Personal Data, the right to request the rectification or the update of any inaccurate Personal Data we hold, and the right to request erasure of your Personal Data.
You also have the right to obtain restriction of the processing of your Personal Data, the right to object to the processing of your Personal Data at any time under the conditions set out in the GDPR, and the right not to be subject to a decision based solely on automated processing.
In addition, you have the right to data portability in certain cases. This is the right to request the return of the personal data you have provided to us in a structured, commonly used and machine-readable format and to request the transmission of such personal data to a third party, without hindrance from us and subject to your own confidentiality obligations.
You also have the right to not provide consent and, where you have consented to our processing of your Personal Data, you have the right to withdraw such consent at any time without this withdrawal affecting the lawfulness of the processing prior to such withdrawal.
Your rights are further specified in Art. 7 and Chapter 3 of the GDPR and other applicable data protection legislation.
Where permitted under applicable law, we process your Business Contact Data, Identity Data, Marketing and Communications Data, Product/Device/Application Data and Profile and Usage Data for marketing communication purposes to send you correspondence by post, email, telephone and/or text message (such as SMS) related to Panasonic products, devices and other Services in accordance with your marketing preferences.
You have the right to object to the processing of your Personal Data for these purposes. If you object and request us to stop processing your Personal Data for marketing purposes, we shall stop processing your Personal Data for those purposes.
You also may opt-out from receiving electronic communications from us. If you don't want to receive marketing communication from Panasonic, please click "Unsubscribe" from any marketing or promotional email you receive from us.
If you wish to exercise any of the above rights, then please contact us by using the communication means set out in Section 14 below.
If you are not satisfied with how we process your Personal Data, then please contact us by using the communication means below in Section 14 or alternatively file a complaint with the competent supervisory authority:
Where we transfer your Personal Data to recipients located outside of the European Economic Area ("EEA") we ensure that your Personal Data remains protected by transferring it only to countries that offer an adequate level of protection as recognised by the European Commission such as e.g., Japan and the United Kingdom and/or by using the Standard Contractual Clauses ("SCCs") approved by the European Commission and where required putting supplementary measures in place to afford your Personal Data with essentially the same level of protection it has in the EEA. Your use of our Services may particularly involve the transfer and the processing of your Personal Data from the EEA to our headquarter in Japan (Panasonic Holdings Corporation), to our affiliates (in the United Kingdom (UK) and to service providers and/or third parties based in the United States of America (USA).
In the same way, if we transfer your Personal Data outside of Serbia, Switzerland, Turkey, or the UK, we will ensure that your Personal Data remains protected in line with the requirements set out in the applicable data protection legislation.
You may request additional information in this respect and obtain a copy of the appropriate safeguards we provide for through sending a request to the contact indicated in Section 14.
We will only retain your Personal Data for the period necessary to fulfil the purposes for which it has been collected. This includes the purposes of fulfilling our contract with you, satisfying any legal, regulatory, accounting, reporting obligation we are subject to and the establishment and defence of legal claims.
Our websites, applications, products and services may contain third-party technologies, including links to third-party websites, applications, embedded functions, and content such as videos. We also use cookies and similar technologies, such as local storage, session storage, web beacons, and other tracking technologies. Integration of those third-party technologies may result in the sharing of your personal data with these third parties by clicking on those links or enabling those connections. We strongly recommend that you take the time to review the privacy policies of any third parties to which you provide Personal Data.
For information on what cookies are, how Panasonic and other third-parties use cookies and similar technologies, and for details of how cookies can be disabled, please see our Cookie Policy.
We use the following third-party technologies on our websites, applications, and products, to provide you with a range of services and features, including social network integration, analytics and content delivery:
We use Google Tag Manager for our website, which is provided by Google Ireland Limited, Gordon House, Barrows Street, Dublin 4, Ireland. Google Tag Manager allows us to centrally integrate and manage various tracking tools used on our website through a snippet of code. Google Tag Manager is a tool for organising website tags that we can control centrally from a single user interface. Tags are small pieces of code that record, for example, your activity on our website. This is done by inserting pieces of JavaScript code into the source code of our website. The Google Tag Manager triggers other tags from other Google products, such as Google Analytics, to analyse user behaviour.
For more information, please visit Google's Privacy Policy: https://policies.google.com/privacy
We use Google Analytics on our websites, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to analyse your use of our websites. Google collects data to uniquely identify your browser, information about when and how often you have visited our websites, the duration of your visit and how you have interacted with out websites.
By adding "get._anonymiseIP()" to the Google Analytics code, Google will only receive a shortened form of your IP address.To opt out of having your data processed by Google Analytics, you can install the following browser add-on:
https://tools.google.com/dlpage/gaoptout?hl=de
more information, please consult Google Privacy Policy.
We use Microsoft Forms to collect feedback and responses from website visitors. This tool is provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6339, USA.
For more information, please visit Microsoft's Privacy Statements:
https://privacy.microsoft.com/en-us/privacystatement
We use the privacy management tool from OneTrust, which allows you to manage your cookie settings on our websites. More information on the processing of personal data by OneTrust can be found at: https://www.onetrust.com/privacy-notice/
This Website is not intended for children (anyone under the age of 16 years) and we do not knowingly collect or try to collect Personal Data from or about children.
It also is important that you check back often for updates to the Privacy Notice, as we may change it from time to time. The "Date last updated" Section at the top of this page states when this Privacy Notice was last updated and any changes will become effective upon our posting of the revised Privacy Notice.
We will provide additional notice to you if these changes are material by adding a statement to this website or by sending you a notification through any relevant Services or email.
We encourage you to review the Privacy Notice whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you. It is important to us that the Personal Data we hold about you is accurate and up-to-date at all times. If any of the Personal Data we hold about you changes, please keep us informed.
If you have any questions regarding the collection, processing, or use of your Personal Data or if you wish to exercise your rights, please contact us at:
11. Our presence on Social Media Network Platforms
We operate on various social media platforms such as LinkedIn, and YouTube.
We make use of the services provided by the social media platforms mentioned above. Please note that your visit and interaction with our presence on social media is on your own responsibility.
When you visit our presence on social media, social media platform providers collect your IP address and other information that is available on your device in the form of cookies. This information is used by the social media network to provide us, as the operator of the accounts, with statistical information about the interaction with us. In addition, we will process data stemming from your use of our social media presence that you provide to us and that requires interaction:
Facebook: The privacy policy of the social media platform Facebook, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, can be read here.
Instagram: You can find the privacy policy for the social media platform Instagram, which is operated by Meta Platforms Ireland Limited, here.
LinkedIn: The privacy policy of LinkedIn, which is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, can be found here.
YouTube: The privacy policy of YouTube, which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, can be viewed here.
X: You can view the privacy policy of X, provided by X Internet Unlimited Company, One Cumberland Place, Fenian Street Dublin 2, Ireland, here.